FOOD WASTE MANAGER — BRAND GUIDE
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MISSION
Help people cook what they already have — before it goes to waste. Reduce
household food waste, save money, and make everyday cooking effortless.

LOGO
- Primary mark: rounded-square "F" in the brand green gradient.
- Use the white-wordmark version on dark backgrounds, the dark-wordmark version
  on light backgrounds.
- Keep clear space around the logo equal to the height of the "F" mark.
- Do not stretch, recolor, add shadows, or place on busy backgrounds.

COLORS
- Green (primary):      #34D17A
- Green (deep):         #1F9E5A
- Green (light accent): #5BE39A
- Ink / background:     #0B0F0C
- Surface:              #121814
- Text:                 #E6EFE8
- Muted text:           #8FA093
- Amber (warning):      #FFB340
- Red (expired):        #FF5C5C

TYPOGRAPHY
- Typeface: Inter (weights 400–900).
- Headlines: 800–900 weight, tight letter-spacing (-0.02em).
- Body: 400–500 weight.

VOICE & TONE
- Warm, practical, encouraging. Never preachy or guilt-tripping.
- Celebrates small wins ("$142 saved!") over shame.
- Plain language. A little playful (the "Kitchen Elves" power the AI).

BOILERPLATE (short)
Food Waste Manager is a web app that tracks your pantry, uses AI to suggest
meals from what you already have (using soon-to-expire food first), auto-builds
your grocery list, and shows how much money you save by wasting less.

CONTACT
Press & partnerships: hi@foodwastemanager.com
Web: https://foodwastemanager.com